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Amul milk ads have reduced

During the covid-19 lockdown, the sales for most consumer brands had reduced to a great extent.
Only milk sales continued, and Amul was the major advertiser on television channels, showing a large number of advertisements
However, after the lockdown was removed , other companies are making a good profit and also advertising extensively.
So the number of Amul ads has reduced.
Some of the amul ads were quite irritating
The TV channels may have increased their advertising rates after the lockdown was removed.